GEO → Sales (time-lagged)
Revenue from orders where a GEO campaign appears anywhere in the Triple Whale journey, dated by order date. GEO seeds the retargeting pixel; sales arrive later. In-flight ROAS is meant to be ~0 — this measures the lagged payoff. Always shows the last 90 days since the 2026-06-11 cutover, independent of the date range above.
Weekly GEO spend vs GEO-influenced revenue
GEO spend (weekly)
GEO-influenced revenue (weekly)
By event weekend (GEO campaign)
| GEO campaign | Status | Spend | LPV |
Influenced orders | Influenced revenue | Days→1st |
Existing retargeting campaigns (Meta-reported)